IHA spoke with digital marketing expert David Wilson to learn about the latest tools in the rapidly evolving e-commerce marketplace, which he will discuss at The Inspired Home Show. The Show’s Innovation Theater will host 21 presentations over four days. Topics will include successful retail practices, consumer research findings, digital commerce, sustainability and global market trends
Boston-based Zozimus is an award-winning advertising agency that offers strategy, creative, digital marketing, social media and public relations services. Marketing executive David Wilson helps brands increase traffic, leads and revenue. As executive vice president of the performance marketing group, he manages search engine marketing, social media, media planning and buying, search engine optimization (SEO) and analytics.
What is the most exciting or rewarding part of your work?
I am a huge sports fan, and what excites me the most about my job is that on a daily basis I know if we won or lost. Did we hit the key performance indicators (KPI) that we were aiming for today, this week, this month, this quarter? Either we did or we did not. There is no ambiguity. And if we did not meet our goals, we have a chance tomorrow to fix that.
Can you name a pivotal event or project that impacted your career or company?
Early in my career I designed a website for a client, and he asked how people would find it. That got me interested in search engine optimization (SEO) and search engine marketing (SEM). I discovered that I loved driving traffic to a website much more than I did building websites.
In the past few years, what has changed most in your business? How has your company met these challenges in the way you do your work?
The digital marketing space is always changing and evolving. Whether Google has updated its algorithm or a new social media platform like Tiktok has launched, there is always something new to research and learn. At Zozimus we spend a lot of time testing new platforms and experimenting with new tactics and ideas so that when we talk to clients or potential clients, we can tell them what is working in market right now.
How do you de-stress and find balance in the demanding 24/7 workplace?
This is always a struggle. Digital marketing can be all encompassing if you let it. I take the train to work every day and I try to listen to non-work podcasts, especially on the way home as a way to calm down my mind.
Tell us what you will be speaking about and how this topic is important for Show audiences.
The consumer is getting more digitally savvy and it is important that retailers be visible where users are consuming content and that they are able to tie their marketing efforts to online and offline revenue.
Build Your Digital Too Kit to Crush Cross-Channel E-Commerce Sales
Sunday, March 15 | 3:30 – 4:20 p.m.
Lakeside Center, Innovation Theater, Room 350
What do you see as consumers’ biggest concerns regarding housewares products or how to shop for them?
How do I make the best choice? There are so many different products in the market, that it can be overwhelming for consumers who are afraid to buy the wrong thing.
What are some of today’s trends or issues that new product development professionals and/or retailers face in the housewares market?
This is a difficult time for retailers. Curbside pickup and delivery are cutting into already thin margins. Foot traffic to malls is in a freefall and Amazon/Walmart are dominating ecommerce.
Thank you, David, for sharing the highlights of what you will explain about digital marketing, which is so critical in today’s omnichannel marketplace. We look forward to learning more from you on Sunday, March 15 at 3:30 p.m. at the Innovation Theater.
Learn more about Zozimus and its witty approach to capturing attention and market share at https://zozimus.com/
Be sure to attend the free executive-level educational sessions at the Innovation Theater to hear about successful retail practices as well as the latest research and analysis of home trends and forecasts for products in the smart home, kitchen and health care categories. These programs will give you a fresh perspective as you walk the Show and will inspire, inform and improve your business. All programs will be audio-recorded and will be available at The Inspired Home Show after the Show.