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Connect Session Recaps
The International Housewares Association, in partnership with is pleased to present Connect FALL, a virtual event that brings the industry together around education, inspiration and product discovery.
Connect FALL, IHA’s Virtual Industry Event, Features Sessions on Shifting Lifestyle Trends, Critical Business Developments
Connect FALL, an IHA virtual event, is set for Oct. 11-13 with exclusive, in-depth content designed to bring the housewares industry together around critical industry education.
Consumers Pave the Path to Building, Becoming & Broadcasting a Brand
As consumer relationships with brands have become more complex, they have become more important than ever, discussed Leigh Ann Schwarzkopf during IHA’s Connect FALL virtual event.
Keep Consumer Experience at the Core of Material Choices
Dr. Gayatri Keskar of Material Connexion urged home and housewares developers to keep consumer experience at the center of design and material choices in the latest episode of “Material Matters.”
Connect FALL Virtual Product Demos: Kitchen Electrics
Companies featured personal care products during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September.
Connect FALL Virtual Product Demos: Home Environment
Companies featured home environment products during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September.
Adrienne Weiss: Strong Branding Starts with a Strong Story
Effective branding in today’s omnichannel marketplace starts with a compelling brand story that stokes an emotional and intellectual response by consumers, branding specialist Adrienne Weiss during a session on “Retail Branding Post-COVID” during IHA’s Connect FALL virtual event.
Connect FALL Virtual Product Demos: Personal Care
Companies featured personal care products during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September.
New IHA/HomePage News Study Connects Life Occasions to Housewares Purchasing
The International Housewares Association previewed a new report on the connection between key life occasions and housewares purchasing during a Connect FALL education session.
Storytelling Retail Windows Attract Digital-Age Shoppers
At a time when technology has shortened consumers’ attention spans and social media gives consumers unlimited access to information, retail window displays must look beyond the static designs of the past to present a more engaging, storytelling visual experience, New York Institute of Technology professor Anne Kong said during IHA’s Connect FALL virtual event.
