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Cooking Theater

Sponsorship Opportunities

The Cooking Theater at The Inspired Home Show features four days of culinary demonstrations led by celebrity and award-winning chefs using the newest and most progressive products showcased across the exhibit floor. Retailers get a first-hand look at the products that consumers will be looking for, and brands get exposure to a powerful audience of buyers. 

Sponsors of the Cooking Theater are included in pre-and post-Show marketing and content distribution. To become a Cooking Theater sponsor or for more information, contact Adrienne Tiritilli at 847-692-0107 or atiritilli@housewares.org. Packages include:

Executive Chef Package: $30,000 (one available)

Pre-Show

  • Primary logo placement in pre-Show attendee brochures (sent to more than 50,000 U.S and International Buyers)
  • Inclusion in two press releases announcing chef line-up (January and February). Sent to all trade publications (domestic and international)
  • Inclusion in two ads per month highlighting the Cooking Theater in IHA SmartBrief Circulation 18,000 per issue
  • 2x email to entire IHA buyer database highlighting Cooking Theater with primary logo placement (75,000 circulation per email)
  • Two social media posts tagging company/brand name on Facebook, Instagram and Twitter

At Show

  • Primary logo placement on (2) 4’x8’ banners hanging over Cooking Theater area • Logo inclusion in on-site Show Directory and Map – 10,000 copies printed and distributed throughout McCormick Place
  • Logo placement on the YOU ARE HERE KIOSKS – maps of the Show located in all Exhibit Halls
  • Primary logo placement on all Cooking Theater promotional and directional signage – located in Cooking Theater, Media Room, and (3) Buyers Clubs
  • Logo inclusion in Cooking Theater section of mobile app
  • Logo inclusion in Shuttle Bus Show Video – played during trip to and from McCormick Place from key hotels all four days of Show
  • Logo and product placement on stage during all demonstrations
  • Brand mention by emcee while introducing each chef/demonstration
  • Logo inclusion in digital Show Daily (total circulation 200,000 over four days)

Post Show

  • 15 pre-roll video on all Cooking Theater videos posted online • Primary logo placement on title card of post-Show videos
  • Primary logo placement on chef recipe e-book
  • First right of refusal for 2021

To become a Cooking Theater sponsor or for more information, contact Adrienne Tiritilli at 847-692-0107 or atiritilli@housewares.org.

 
Sous Chef Package; $10,000 (four available)

Pre-Show

  • Secondary logo placement in pre-Show attendee brochures, sent to more than 50,000 U.S and International Buyers
  • Inclusion in two press releases announcing chef line-up (January and February). Sent to all trade publications (domestic and international)
  • Inclusion in two ads per month highlighting the Cooking Theater in IHA SmartBrief. Circulation 18,000 per issue
  • 2x email to entire IHA buyer database highlighting Cooking Theater with secondary logo placement (75,000 circulation per email)

At Show

  • Secondary logo placement on (2) 4’x8’ banners hanging over Cooking Theater area
  • Logo inclusion in on-site Show Directory – 10,000 copies printed and distributed throughout McCormick Place
  • Secondary logo placement on all Cooking Theater promotional and directional signage – located in Cooking Theater, Media Room, and (3) Buyers Clubs
  • Logo on stage during all demonstrations
  • Product placement on stage shelving units
  • Logo inclusion in digital Show Daily (total circulation 200,000 over four days)

Post Show

  • Secondary logo placement on title card of post-Show videos • Secondary logo placement on chef recipe e-book
  • First right of refusal for 2021

To become a Cooking Theater sponsor or for more information, contact Adrienne Tiritilli at 847-692-0107 or atiritilli@housewares.org.