Traveling Media Tour
Take the Show on the Road
Promote your new products to consumers in a series of in-studio segments on television morning shows and news programs in cities across the country.
NewsMark, Inc., is taking the 2020 Show on the Road and online for our popular in-studio local newscast tour with interviews in 10 top markets across the country. This media tour offers viewers a personal look at some of the latest, newsworthy products in the housewares industry and a sneak peek of what they can expect to see on store shelves.
The 2019 IH+HS traveling media tour aired live on network affiliates in New York City, Los Angeles, Philadelphia, Cleveland, St. Louis, Minneapolis, Milwaukee and many more. Sissy Biggers, IHA’s lifestyle correspondent, and David Viggiano, lifestyle expert, will be the spokespersons during the segments.
A past tour participant said they had been trying for two years to get a particular big box store to carry their products. After seeing one of the tour segments, the retailer came to their booth and fast-tracked the featured items and added several others.
NewsMark, Inc. will produce, script, pitch, book, coordinate production and interviews and work with talent to develop a concise message for your products.
Exclusivity: Six products will be featured with function exclusivity for each product. Total budget for 10 cities is $12,500. Calculated Publicity Value for the 2019 tour: $236,000.
For more information or to sign up, contact Gigi Lubin at 773.549.0000, ext. 102, firstname.lastname@example.org