IHA Global Innovation Awards (gia) Excellence in Booth Design

The Excellence in Booth Design Award is an exciting program for all exhibiting companies. By displaying your stand in the best way possible, you will have the opportunity to earn recognition and media exposure for your booth presentation!  Show off your creativity in design, merchandising and messaging. Booths will be judged on the following criteria by an expert panel of judges:

Lighting
Is there a creative combination of work/task with ambient lighting, and appropriate use of light beams pointed on
the product to best highlight the goods?

Prop Use
Do the props enhance the display to further tell a marketing story and message? How successful would the booth
display be if the props were removed? (Litmus test demonstrating the strength of the prop within the stand)

Background Colors/Textures
Are the textures and colors a strong departure from the baseline of the booth package’s white and smooth
texture? Or is the basic booth package leveraged in such a way that the company stands out from its neighbors
within the same aisle?

Graphics
Do the text and images coordinate well with the overall marketing voice of the booth? Is there a sense of newness
in the forefront of the presentation which educates the buyer within the first few seconds?

Display Fixtures
How is the furniture selection placed to best show off the goods to enhance an increase in sales, transactions and
orders? Are there unique fixtures that best compliment the merchandise mix?

Product Placement
Is the merchandise placed strategically within the booth to highlight newness, and according to how orders are
taken? Is the product placement understood by the buyer? Will they understand how it will merchandise in their
store? Will they understand, through the way it is placed in your booth, if the product will move in their retail
setting?

Cohesive Presentation
Do the company’s marketing message and the booth design speak with one voice? Does the display within the
booth inspire the buyer to see what the items would look like in the store?

General Presentation
Are cords tucked in, no empty boxes showing, office spaces tidy? Is there a sense of following all show rules and
demonstrating polite neighbor etiquette? Are company representatives greeting buyers with a smile?

Every booth is eligible to participate. For full details on booth judging criteria and to sign up for best-in-booth design award consideration please see below.

Tips on Booth Display and Etiquette