Showcase Your Leadership

Well-designed booths create an impression with your customers that lasts long after the Show is over. The Excellence in Booth Design Award returns this year with even more incentives to showcase your company’s leadership—the opportunity to earn additional recognition and media exposure. An expert panel will judge your booth’s creativity in design, merchandising and messaging based on the following criteria:

  • Lighting
  • Prop Use
  • Background Colors/Textures
  • Graphics
  • Display Fixtures
  • Product Placement
  • Cohesive Presentation
  • General Presentation

All exhibiting companies are eligible for this opportunity to highlight their expertise and drive more traffic. Find more details and sign up below.

Fundamental Booth Display Tips

Learn the Fundamentals of a Well-Designed Booth Display.
View IHA’s newly developed document that provides tips on creating a well-designed booth display. Fundamentals include tips on lighting, props, color, graphics, fixtures and product placement.  These display tips are described based on exhibitors within the Show:

  • First-time exhibitors on a tighter budget.
  • Seasoned exhibitors who are returning and wish to heighten the look of their booth beyond the service offered through the Show’s vendors.
  • Charter exhibitors who may have the financial wherewithal and are searching for both artistic and increased sales inspirations.

Together with the Show’s Exhibitor Services Manual (ESM), these tips will help in heightening the look of your presentation within your trade show booth. For full details on Fundamental Booth Display Tips, please see below.

Fundamental Booth Display Tips (PDF)


Booth Behavior and Trade Show Etiquette

Leverage your success at the Show! Booth etiquette and staff behavior is an extension of your company’s identity and brand. Without proper etiquette, no matter how beautiful your booth presentation, it may be overlooked if the attendee does not have a positive experience. Learn the “do’s and don’ts” of proper booth behavior and the expectation of business etiquette in the US.

View Boothmanship Tips (PDF)


Enter the 2020 Excellence in Booth Design Award