IHA Global Innovation Awards (gia)
Introducing the Excellence in Booth Design Award
Well-designed booths create an impression with your customers that lasts long after the Show is over. The Excellence in Booth Design Award returns this year with even more incentives to showcase your company’s leadership—the opportunity to earn additional recognition and media exposure. By displaying your stand in the best way possible, you will have the opportunity to earn recognition and media exposure for your booth presentation! Show off your creativity in design, merchandising and messaging. An expert panel will judge your booth’s creativity in design, merchandising and messaging based on the following criteria:
Is there a creative combination of work/task with ambient lighting, and appropriate use of light beams pointed on
the product to best highlight the goods?
- Prop Use
Do the props enhance the display to further tell a marketing story and message? How successful would the booth
display be if the props were removed? (Litmus test demonstrating the strength of the prop within the stand)
- Background Colors/Textures
Are the textures and colors a strong departure from the baseline of the booth package’s white and smooth
texture? Or is the basic booth package leveraged in such a way that the company stands out from its neighbors
within the same aisle?
Do the text and images coordinate well with the overall marketing voice of the booth? Is there a sense of newness
in the forefront of the presentation which educates the buyer within the first few seconds?
- Display Fixtures
How is the furniture selection placed to best show off the goods to enhance an increase in sales, transactions and
orders? Are there unique fixtures that best compliment the merchandise mix?
- Product Placement
Is the merchandise placed strategically within the booth to highlight newness, and according to how orders are
taken? Is the product placement understood by the buyer? Will they understand how it will merchandise in their
store? Will they understand, through the way it is placed in your booth, if the product will move in their retail
- Cohesive Presentation
Do the company’s marketing message and the booth design speak with one voice? Does the display within the
booth inspire the buyer to see what the items would look like in the store?
- General Presentation
Are cords tucked in, no empty boxes showing, office spaces tidy? Is there a sense of following all show rules and
demonstrating polite neighbor etiquette? Are company representatives greeting buyers with a smile?
All exhibiting companies are eligible for this opportunity to highlight their expertise and drive more traffic. Every booth is eligible to participate. For full details on booth judging criteria and to sign up for best-in-booth design award consideration please see below.
Enter Your Company for the 2020 Excellence in Booth Design Award
Fundamental Booth Display Tips
Learn the Fundamentals of a Well-Designed Booth Display.
View IHA’s newly developed document that provides tips on creating a well-designed booth display. Fundamentals include tips on lighting, props, color, graphics, fixtures and product placement. These display tips are described based on exhibitors within the Show:
- First-time exhibitors on a tighter budget.
- Seasoned exhibitors who are returning and wish to heighten the look of their booth beyond the service offered through the Show’s vendors.
- Charter exhibitors who may have the financial wherewithal and are searching for both artistic and increased sales inspirations.
Together with the Show’s Exhibitor Services Manual (ESM), these tips will help in heightening the look of your presentation within your trade show booth. For full details on Fundamental Booth Display Tips, please see below.
Booth Behavior And Trade Show Etiquette
Leverage your success at the Show! Booth etiquette and staff behavior is an extension of your company’s identity and brand. Without proper etiquette, no matter how beautiful your booth presentation, it may be overlooked if the attendee does not have a positive experience. Learn the “do’s and don’ts” of proper booth behavior and the expectation of business etiquette in the US.