FUTAKO TAMAGAWA TSUTAYA ELECTRICS is a store that sells a lifestyle for a new-style customer. It offers a variety of products from the latest technology to classic design. In the BOOK&CAFÉ space, concierges propose various lifestyles through home appliances and household products. It is a place of art & technology, offering interior goods, books and miscellaneous products that stimulate daily life. In an era of Internet purchasing, Futako wants customers to imagine how products will help them live by picking up the actual item. As they experience a lifestyle in each shop or event, customers will understand a product’s value not just for usage but also for functionality, design and price.