Shoji was born with a new generation of consumers, bringing simplicity and originality to concrete solutions to tidy up and organize your home while giving it style. Initially a startup, Shoji is now a retailer to model in France. Founded by the young Ali Ouled, Shoji bases its success on anticipating its customer’s expectations and analyzing the type of experience they expect in a store. The enthusiasm of the well-trained teams radiates to the customers who welcome Shoji’s initiatives (newsletter, loyalty program, workshops, digital tolls, etc.). Nice to visit, well arranged and truly inspiring, the Lyon store is proof of retail vitality. Even in the hard context there is a place for success stories in France!