Over the course of almost half a century, Sinnerup has gone from being a 400 m² (4300 ft²) lifestyle shop to an inspirational 3600 m² (38750 ft²) furniture, fashion and lifestyle universe. In 1971, Sinnerup began its journey when Poul Sinnerup opened his first shop in Holstebro, Denmark. Today, his son Lars Sinnerup, who has been following the store’s development since its beginning, continues the family business.

At Sinnerup, they communicate lifestyles in an inspiring way so that their customers can find their own style. They create new products and are passionate about interior design, which is presented in a synergy between webshop and store.