The Butler’s Pantry

USA

While unique may describe The Butler’s Pantry, it also sums up owner Jamie Butler’s career in the housewares industry. The business started a bit unconventionally — not in a brick-and-mortar location nor online, but in a fully stocked truck that became a staple at the local farmer’s markets. Butler then teamed up with her local gym to showcase tools, gadgets and cookware at the beginning of Boot Camp challenges the gym held several times per year. Brides also shopped the truck for their registry, then Butler would take it to their bridal showers — a one-stop shop for guests and a conversation piece, too. Butler took the truck to outdoor events, parked it on roadsides and brought it wherever she felt she could build a clientele.

A brick-and-mortar location opened in 2015. Through the past five years in the store, Butler has charted a course that may be a bit unusual for some. But, her constant innovation and desire to suit the evolving needs of her customer base — from product mix to store activities — is what keeps driving her business forward.

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