by Naomi Pollard, Head of Home and Interiors, Trend Bible
Trend Bible is a global trend agency and leader in predicting the future of life at home. They work collaboratively with the world’s best brands helping them seize tomorrow’s opportunities.
If it can be done in or to the home, Trend Bible is already tracking early signs of upcoming shifts in taste and habit around the world. Whether it’s the future of eating, decorating, playing, celebrating or bringing up children, they apply their expertise to develop those signals into strong and simple trend forecasts that create commercially successful products which connect with future audiences and stay true to brand. We’re sharing an exclusive glimpse into their Spring Summer 2020 trend “A Meaningful Life.”
Busy lives mean the home becomes a place of calm to facilitate and regain balance. A focus on Japanese culture due to the 2020 Tokyo Olympics provides the inspiration for living a life of meaning and introspection. Well-being and awareness are at the centre of this balanced story, taking inspiration from traditional Japanese interiors. This trend offers an easy update for Scandi style homes.
A soft nature-inspired palette defines this trend. Contrasting cobalt blue and pale mint green set fresh accents. Moonlight Jade and Cornflower Blue add a fresh feel to this deeply calming story, defying time and space and fitting urban and rural homes alike.
Wabi-sabi aesthetics continue to be of importance in response to the modern-day search for a sustainable way of life. The perfectly imperfect is paired with textural accessories and layered materials. Consider tactile effects, pock marked surfaces and splattered glazes when creating ceramics and decorative pieces.
This story is about finding beauty in imperfection. Repaired effects adorn ceramics, decorative accessories and textiles, offering a cherished feel to homeware. Highlighting the flaw with golden or silver fillings enhances the beauty of the broken goods.
The idea of ceremony, repetition, methodical activities and self-care is reflected in kitchenware design featuring slow pouring kettles and ritualistic inspired product collections.
Meaningful Life forms one of four trends published in the Trend Bible Spring Summer 2020 Home & Interiors trend book, available to buy now from their online shop at www.trendbible.com/shop. For more information on how trend forecasting can grow your business, contact firstname.lastname@example.org. To receive free monthly trend updates by Trend Bible, sign up for their free newsletter at www.trendbible.com. Trend Bible will be presenting some of the key trends for the home that retailers should be responding to for 2020 at The Inspired Home Show 2020 in March. To learn more, visit the Innovation Theater at The Inspired Home Show site.