The Limitless Opportunity of Seasonal Trends
IHA chatted with trend experts Michelle Lamb and Leigh Ann Schwarzkopf of The Trend Curve, based in Rancho Mission Viejo, Calif., to learn about how they study consumers and markets to understand...
How Authentic Health and Wellness Efforts Help Build Trust and Relationships with Customers
IHA talked with health and food expert Kim Kirchherr to learn about the many aspects of the food journey from farm to table, such as consumer food choices and the business of promoting health and...
Millennials—Look Who’s Turning Forty—and Taking Control!
IHA reconnected with industry veteran Marsha Everton, principal of the AIMsights Group, to learn what she will discuss at the 2020 Show about Millennials and their attitudes on about spending,...
Winning the Name Game: What’s the Story Behind a Great Name?
IHA got acquainted with Mollie Young of Minneapolis-based Nametag International, Inc., and Stacey Kalamaras, a trademark and intellectual property attorney, to learn about how to craft a...