Welcome

American consumers have never been more diverse, demanding or complex, sharing affluence and influence across four generations with distinctly different desires and expectations.  The next decade promises dramatic changes in both the shape and composition of the American home environment, creating an enduring surge in demand for new solutions and innovations. Tom Mirabile, principal and founder of Springboard Futures and IHA’s consumer trend forecaster, explores what’s driving consumption today. Links to additional information can be found in the notes sections of many slides, as well as many photos, and can be accessed by rolling over the image.