Renewed Interest in Reusable Bags
Many consumers are choosing to bypass single-use plastic and bring their own reusable bags out of growing environmental concerns.
Connecting with Shoppers Through Pop-Up Experiences
For retailers, pop-up shops are excellent opportunities to attract attention, connect with consumers and build brand communities.
Making Homes Warm and Cozy
Whether it involves well-loved items like candles or incorporating the recent trend of textured walls, shoppers are sure to appreciate inspiration.
Warming Up to Hot Beverages
Home and housewares retailers can help encourage shoppers with in-store tastings, clever recipes and tips for trying out new products or techniques.
At-Home Holiday Baking: Joyful Ideas for Retailers
The holiday season is steeped in nostalgia, drawing people to baked goods and baking tools that evoke memories of childhood and Grandma.
Using Humor to Create Emotional Connections
When it’s thought through and well done, incorporating humor is an excellent way for retailers to spark joy, create positive brand connections and drive sales.