The World’s Leading Home + Housewares Show

March 16–19, 2024 | McCormick Place | Chicago, IL

The World’s Leading Home + Housewares Show
March 16—19 | McCormick Place | Chicago, IL

Marketing Kit

Maximize your opportunities at
The Inspired Home Show







Create a productive and profitable experience for your company with the Exhibitor Marketing Kit (EMK). The EMK is a guide of marketing opportunities available to you to amplify your exposure and effectively market your presence at the Show. Take advantage of resources to promote your presence to buyers, media and consumers, and find tips on increasing exposure through boothmanship and product awards.

Exhibitor Connect

Update Your Company Profile

A successful Show starts with detailed planning. Keeping your company listing up-to-date is extremely important so that buyers are able to find your company, brands and products before, during and after the Show. The information entered into Connect 365—the Show’s online search tool—is automatically included in the Mobile App, and by completing your company listing, you are giving buyers, news media and consumers the ability to search for your company’s products 365 days a year!

Attract Buyers

Utilize these resources to increase your overall booth traffic and key buyer visits.

Buyer Registration Lists

Use the Show’s buyer lists for future marketing campaigns.

Independent Retailers

Learn how to show your support for independent retailers.

Lead Retrieval Services

Capture buyer contact details for efficient post-Show follow-up.

In-Booth Special Events

Spread the word about celebrity appearances in your booth.

Shuttle Bus Advertising

Reach buyers while they commute on the Show’s official shuttle buses.

Product Display Opportunites

Increase product visibility by participating in our displays including New Product Showcase, IHA Market Watch, Pantone ColorWatch Display, gia Product Design and our News Center Product Room.

In-Booth Signage

Choose from our variety of signage to both inform and attract buyers to your booth. Options include New for the Home, Made in the USA, Smart Home, No Photography, Independent Friendly and Travel Products.

Attract Media

Use these services to be part of the Show’s media coverage, which garners more than 500 million consumer impressions!

Show Preview Press Event

Show the news media your new products at this face-to-face event.

Media Registration List

Download the Show News Media registration list for following up post-show.

Show News

This is the first place media, bloggers and influencers will head when they arrive.

New Product

Introduce new products to the media by including them in this special search.

Publication Opportunities

Share new developments and products before & during the Show.

Press Kit Resources

The Show offers several options for sharing your new product and company information with the news media including a free online pressroom and distribution in the Show News Center, as well as PR Newswire distribution.

Pitch to the Media

IHA’s Show Public Relations Team will be pitching to the consumer news media about The Inspired Home 2023. Help the Show PR Team pitch the news media. Tell us about your new products, company milestones or company story.

Special Events

Use these special events at the Show to broaden your exposure to social media influencers and news media.

Influencer Expo


IHA has partnered with Tastemaker Conference again this year. Their annual influencer event is being held adjacent to The Inspired Home Show on March 2 & 3. On March 3, there will be a two-hour tabletop expo event at McCormick Place where Show exhibitors can display products and meet influencers from the Tastemaker Conference who are looking for brand partnerships. The cost is $200 per 6-foot table with drape. Participation is on a first-come, first-served basis and space is limited.

Trending Today Preview


As economic concerns begin to dominate the news cycle and consumers feel the pinch of inflation, they are responding by bringing more experiential activities back into their homes. The current re-emergence of gatherings and in-person celebrations means that consumers are doing more at-home entertaining as well. While much of the home + housewares buying during the pandemic was for personal and family use, it is now shifting to things meant to be seen and shared with all loved ones.