Attract
Buyers
Attract
Media
Award
Opportunities
Product
Displays
In-Booth
Signage
Sponsorship
Opportunities
Create a productive and profitable experience for your company with the Exhibitor Marketing Kit (EMK). The EMK is a guide of marketing opportunities available to you to amplify your exposure and effectively market your presence at the Show. Take advantage of resources to promote your presence to buyers, media and consumers, and find tips on increasing exposure through boothmanship and product awards.
Update Your Company Profile
Upcoming Deadlines
| Date | Description | Date | Description |
|---|---|---|---|
| 12/16/22 | Lead Retrieval – Early Bird Deadline | 2/14/23 | New Product Listing |
| 12/16/22 | Show Preview Press Event – Sign up | 2/14/23 | Market Watch Product Deadline |
| 1/9/23 | PANTONE ColorWatch Display | 2/14/23 | Press Product Room |
| 1/14/23 | Trending Today | 2/17/23 | My Press Release Writer |
| 1/21/23 | New Product Showcase (eligible for gia Award) | 2/17/23 | All Signage |
| 1/28/23 | New Product Showcase (not eligible for gia Award) | 3/3/23 | Online Press Kit |
| 1/27/23 | Lead Retrieval – Advanced Deadline | 3/3/23 | Special Event/Product Demonstration |
| 1/31/23 | Show Sponsorships | 3/3/23 | Press Kits to the Show News Center |
| Date | Description |
|---|---|
| 12/16/22 | Lead Retrieval – Early Bird Deadline |
| 12/16/22 | Show Preview Press Event – Sign up |
| 1/9/23 | PANTONE ColorWatch Display |
| 1/14/23 | Trending Today |
| 1/21/23 | New Product Showcase (eligible for gia Award) |
Attract Buyers
Utilize these resources to increase your overall booth traffic and key buyer visits.
Buyer Registration Lists
Use the Show’s buyer lists for future marketing campaigns.
Independent Retailers
Learn how to show your support for independent retailers.
Lead Retrieval Services
Capture buyer contact details for efficient post-Show follow-up.
In-Booth Special Events
Spread the word about celebrity appearances in your booth.
Shuttle Bus Advertising
Reach buyers while they commute on the Show’s official shuttle buses.
Product Display Opportunites
Increase product visibility by participating in our displays including New Product Showcase, IHA Market Watch, Pantone ColorWatch Display, gia Product Design and our News Center Product Room.
In-Booth Signage
Choose from our variety of signage to both inform and attract buyers to your booth. Options include New for the Home, Made in the USA, IHA Smart Home, and No Photography.
Attract Media
Show Preview Press Event
Show the news media your new products at this face-to-face event.
Media Registration List
Download the Show News Media registration list for following up post-show.
Show News
Center
This is the first place media, bloggers and influencers will head when they arrive.
New Product
Listings
Introduce new products to the media by including them in this special search.
Publication Opportunities
Share new developments and products before & during the Show.
Press Kit Resources
The Show offers several options for sharing your new product and company information with the news media including a free online pressroom and distribution in the Show News Center, as well as PR Newswire distribution.
Pitch to the Media
IHA’s Show Public Relations Team will be pitching to the consumer news media about The Inspired Home 2023. Help the Show PR Team pitch the news media. Tell us about your new products, company milestones or company story.
Special Events
Use these special events at the Show to broaden your exposure to social media influencers and news media.
Influencer Expo
FIND YOUR NEXT CONTENT CREATOR
IHA has partnered with Tastemaker Conference again this year. Their annual influencer event is being held adjacent to The Inspired Home Show on March 2 & 3. On March 3, there will be a two-hour tabletop expo event at McCormick Place where Show exhibitors can display products and meet influencers from the Tastemaker Conference who are looking for brand partnerships. The cost is $200 per 6-foot table with drape. Participation is on a first-come, first-served basis and space is limited.
Trending Today Preview
FEATURING AT-HOME ENTERTAINING
As economic concerns begin to dominate the news cycle and consumers feel the pinch of inflation, they are responding by bringing more experiential activities back into their homes. The current re-emergence of gatherings and in-person celebrations means that consumers are doing more at-home entertaining as well. While much of the home + housewares buying during the pandemic was for personal and family use, it is now shifting to things meant to be seen and shared with all loved ones.
gia Product Design Award
The IHA Global Innovation Awards (gia) for Product Design Award honors exhibitors’ latest creations and cutting-edge innovations with award recognition, recognizing five finalists in 15 categories. To be considered for a gia Award, products must be entered into the New Product Showcase. Finalists are announced prior to the Show and the Winners in each of the 15 categories are announced at the gia Gala on Saturday, March 4.
Mobile App & Show Directory
The Inspired Home Show mobile app has replaced the printed Show Guide. Now, attendees can easily search for and find companies, brands and products from their phones. Even better, they can begin planning what they want to see and where they want to go before arriving on site. After the Show, they can continue using the app to connect with exhibitors throughout the year.
