The World’s Leading Home + Housewares Show

March 4–7, 2023 | McCormick Place | Chicago, IL

The World’s Leading Home + Housewares Show
March 4—7 | McCormick Place | Chicago, IL

Exhibitor Marketing Kit

New Product Information for the News Media

New Product Listings

Increase visibility of your debut products
For news media & BUyers

News media covering The Inspired Home Show are looking for new products! You have the opportunity to work with all types of media who are attending. Many of them coordinate and work with the Show’s Public Relations team before the Show. Entering your new product listings in Connect 365 is an optimum way for news media and buyers to find your new products debuting at the Show.

Enter by February 11, 2022 for maximum visibility

Formerly called Featured New Products for News Media & Buyers, this service is now called New Product Listings and is entered through your Connect 365 portal as outlined below. It’s important to enter your product information as early as possible as news media begin asking about new products as early as December.

When in the portal:

  1. Select the New Product button
  2. Enter your information
  3. Choose the product category
  4. Upload a photo

Media and buyers will have a new product search on the Connect 365 homepage and can then narrow results by category. For more information on Connect 365, including tutorials on how to get started, click here.

Increase your exposure as news media and buyers are looking for new products weeks before the Show.

  • Enter your product information as early as possible. The news media begin asking about new products as early as December.
  • Clearly and succinctly describe the product, as you would to a consumer.
  • Be sure to include a photo – listings with photos are clicked on more often than those without.

 Benefits of Entry:

  • The Show’s Public Relations team uses these products to help reporters with stories before the Show and also when they arrive on-site.
  • The new product listing is the first resource used for finding new products for TV segments – planning for many of these begin in January – and these products are used to interest broadcast media and network morning shows, as well as local stations, to cover the Show.
  • The PR team reviews the listings for products to display in the News Center for the media.
  • The news media will be able to search for new products for months after the Show. Queries for new products will be directed to Connect 365.

As a reminder, these listings will also allow buyers to search for new products and find you at the Show!

Learn More About Connect 365!

Digitized Educational Sessions

Get a First Look

Connect 365 offers retailers the ability to browse by member company, brand, product, category or even through topical curated collections. We have added features and functionality that will highlight new products, call out award-winning products, offer video and media assets to review and allow downloads of catalogs and direct contact to member companies – all while tailoring the experience to the user through dynamic data matching. Take a look at the platform before it is live to the public.

Members — Get Started!

IHA’s new Connect 365 platform is now open to members to begin populating data. This instructional video will walk you through every step of the process – from managing your company-level information to creating brands, adding products and uploading digital assets.