Creating Online Sales Opportunities

IHA’s E-Commerce Marketplace

Brand new in 2021, Connect COMMERCE is an IHA e-commerce marketplace powered by Brandwise. Retailers can search/browse products and purchase directly on the site.

Register for the Webinar!

Join the Brandwise team on April 22nd for a look behind the scenes of the new Connect COMMERCE, IHA’s E-Commerce Market. Learn how to set up, populate and perfect your online store.

Connect COMMERCE Overview

Learn about the opportunity to sell directly to retailers online using IHA’s new Connect COMMERCE platform. This webinar provides an overview of the features and benefits, and how to get started.

The International Housewares Association is partnering with Brandwise to offer a robust, year-round e-commerce opportunity for its members and buyers. The platform, Connect COMMERCE, will integrate with Connect 365 and help meet the desire of retailers to both discover new products and purchase them directly online.

Connect 365 is an enhanced and expanded version of IHA’s online marketplace Housewares Connect 365. Connect Commerce is an e-commerce market that will enable retailers to place orders for many of the products found on Connect 365 and will give them access to manufacturer-trained salespeople who have local knowledge of retailers’ regions and possibly their stores. The Brandwise Ecosystem, which will power Connect COMMERCE, processes over three million wholesale orders every year and includes access to more than 290,000 retailers.

IHA is excited to offer this new e-commerce service to our members and the retail community.  For more than a decade, Housewares Connect 365 has been IHA’s online marketplace assisting buyers in finding new products and suppliers. Adding Connect COMMERCE expands the updated platform’s functionality, marrying the robust search and discovery capabilities of the new Connect 365 site with the ability to complete transactions immediately online.

Connect Commerce will be available to retail buyers soon – all IHA members that exhibit at The Inspired Home Show are encouraged to establish an account and begin uploading products as soon as possible to be ready for the official launch!

Buyer Benefits

  • Discover a home + housewares specific B2B marketplace
  • Explore companies, brands and products, year-round
  • Purchase products online, directly from product suppliers

IHA Members

Sign up to participate in the Connect COMMERCE Marketplace, or authorize inclusion of your existing Brandwise store. Review Agreement & Apply!