The IHA Market Watch Report was created to identify macro consumer trends and help home + housewares suppliers and retailers use product development, buying strategies and marketing/positioning to help address the needs that those trends create.
During Connect SPRING, the IHA Market Watch authors identified series of products that address the four key consumer trends of Time, Space, Comfort and Safety & Security. The segments below includes overviews and discussion of these four trends, as well as demonstrations of industry products that can be positioned for each.
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Watch the videos from additional Connect SPRING sessions!