The World’s Leading Home + Housewares Show
March 9–11, 2027 | McCormick Place | Chicago, IL
Dr. Gayatri Keskar of Material Connexion urged home and housewares developers to keep consumer experience at the center of design and material choices in the latest episode of “Material Matters.”
Effective branding in today’s omnichannel marketplace starts with a compelling brand story that stokes an emotional and intellectual response by consumers, branding specialist Adrienne Weiss during a session on “Retail Branding Post-COVID” during IHA’s Connect FALL virtual event.
Consumers are embracing a simpler way of life welcoming natural style influences inside the home, trend analyst Nancy Fire said during a keynote presentation on day two of IHA’s Connect FALL virtual event.
