The World’s Leading Home + Housewares Show
March 9–11, 2027 | McCormick Place | Chicago, IL
Connect FALL, an IHA virtual event, is set for Oct. 11-13 with exclusive, in-depth content designed to bring the housewares industry together around critical industry education.
As consumer relationships with brands have become more complex, they have become more important than ever, discussed Leigh Ann Schwarzkopf during IHA’s Connect FALL virtual event.
Dr. Gayatri Keskar of Material Connexion urged home and housewares developers to keep consumer experience at the center of design and material choices in the latest episode of “Material Matters.”
Companies featured personal care products during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September.
Companies featured home environment products during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September.
Effective branding in today’s omnichannel marketplace starts with a compelling brand story that stokes an emotional and intellectual response by consumers, branding specialist Adrienne Weiss during a session on “Retail Branding Post-COVID” during IHA’s Connect FALL virtual event.