The World’s Leading Home + Housewares Show

March 5—8, 2022 | McCormick Place | Chicago, IL

The World’s Leading Home + Housewares Show
March 5—8 | McCormick Place | Chicago, IL

Storytelling Retail Windows Attract Digital-Age Shoppers

Storytelling Retail Windows Attract Digital-Age Shoppers

At a time when technology has shortened consumers’ attention spans and social media gives consumers unlimited access to information, retail window displays must look beyond the static designs of the past to present a more engaging, storytelling visual experience, New York Institute of Technology professor Anne Kong said during IHA’s Connect FALL virtual event.