Understand the People Behind the Numbers to Position Your Brand and Drive Loyalty
IHA talked with Paitra Russell, PhD, principal researcher, and Joeffrey Trimmingham, lead consultant, of Philip Reese LLC to learn what they will discuss at the 2020 Show about consumer needs and...
Insider Tips and Tricks for Creating Attention-Getting, Sales-Driving Displays
IHA got acquainted with visual merchandiser and marketing strategist Amy Meadows, president of Windows Matter, to learn about the value of display design that she will illustrate at the 2020 Show....
Tabletop 20/20: What It Takes to Increase Sales and Profits in a New Decade
IHA talked with tabletop industry expert Laurie Burns and HFN editor Allison Zisko to ask about what they will discuss at the 2020 Show regarding challenges and opportunities for the tableware...
The Limitless Opportunity of Seasonal Trends
IHA chatted with trend experts Michelle Lamb and Leigh Ann Schwarzkopf of The Trend Curve, based in Rancho Mission Viejo, Calif., to learn about how they study consumers and markets to understand...