Millennials—Look Who’s Turning Forty—and Taking Control!

by Adrian Bredeson | Jan 14, 2020 | Featured, Innovation Theater

IHA reconnected with industry veteran Marsha Everton, principal of the AIMsights Group, to learn what she will discuss at the 2020 Show about Millennials and their attitudes on about spending,...

Winning the Name Game: What’s the Story Behind a Great Name?

by Adrian Bredeson | Jan 13, 2020 | Innovation Theater

IHA got acquainted with Mollie Young of Minneapolis-based Nametag International, Inc., and Stacey Kalamaras, a trademark and intellectual property attorney, to learn about how to craft a...

Inspire Customer Engagement Through Creative In-Store Events and Activities

by Adrian Bredeson | Jan 12, 2020 | Innovation Theater

IHA talked with author Carol Schroeder, co-owner of the Wisconsin specialty store Orange Tree Imports, to learn about successful retail strategies that she will discuss at the 2020 Show. The...