The World’s Leading Home + Housewares Show

March 5—8, 2022 | McCormick Place | Chicago, IL

The World’s Leading Home + Housewares Show
March 5—8 | McCormick Place | Chicago, IL

Signage and POP

Signage and POP

by Martin M. Pegler When is enough enough? When do you say “I have put up enough signs and repeated the message often enough so that the shopper knows there is a special promotion or event going...