Connecting with Shoppers Through Pop-Up Experiences
For retailers, pop-up shops are excellent opportunities to attract attention, connect with consumers and build brand communities.
Making Homes Warm and Cozy
Whether it involves well-loved items like candles or incorporating the recent trend of textured walls, shoppers are sure to appreciate inspiration.
At-Home Holiday Baking: Joyful Ideas for Retailers
The holiday season is steeped in nostalgia, drawing people to baked goods and baking tools that evoke memories of childhood and Grandma.
Using Humor to Create Emotional Connections
When it’s thought through and well done, incorporating humor is an excellent way for retailers to spark joy, create positive brand connections and drive sales.
Self-Gifting During the Holidays
Today’s consumers are price-conscious but that doesn’t mean they’re above showing themselves a little love.
Consumers Recognizing Need for Environmental Responsibility
Sustainability joins an important list of factors, which includes price, design and functionality, that shoppers are considering when purchasing housewares.