Inspiring Outdoor Entertaining This Summer
Retailers looking to encourage purchases around outdoor entertaining this summer should keep two themes in mind: creativity and affordability.
Retailers looking to encourage purchases around outdoor entertaining this summer should keep two themes in mind: creativity and affordability.
Brand plays a key role in helping consumers determine where they shop and what they buy, and it’s becoming increasingly important in home and housewares.
Whether it’s cooking, cleaning or even taking out the trash, consumers are increasingly looking for ways to elevate the everyday and make chores more fun.
Today’s consumers are buying fewer items when they visit stores. Across general merchandise categories, the number of items per purchase declined.
The 2024 IHA Occasions Survey identified important gifting opportunities for college-bound students in the months ahead.
Continuing attention to health, as well as growing demand for new flavors and beverage styles, appears to be driving the trend.