Helping Shoppers Calm the Chaos at Home

Fall means back to school, and for many consumers, it also means getting back to routine. While January may grab headlines as ‘Get Organized’ month, fall is actually a great time to connect with families trying to calm the chaos of a new school year and reset their routines.

Organizing as Self-Care

“A tidier space can make for a more relaxed mind,” says WebMD, but getting organized is not just about curbing the clutter. Today’s consumers also recognize the benefits of organizing their systems and routines. As a result, they’re craving ways to make home life simpler, more straightforward and more joyful.

“The concept of self-care remains a powerful driver for many consumers,” says Anna Hensel of Modern Retail, “and conversations around self-care have broadened beyond temporary salves like face masks and massages to include discussions on creating a soothing environment in the home through daily rituals.”

Showing up for Shoppers

What does that mean for retailers? You can show up for customers by offering guidance on how to calm the chaos that back-to-school and back-to-routine can bring. For seamless mornings to relaxing evenings, that could mean partnering with a local professional organizer to offer tips either on social media or at an in-store event.

It could also mean a marketing campaign that combines traditional self-care products with organizing items or cross-merchandising these different types of products in-store.

Products to Support

A soothing environment in the home can involve everything from a scented candle to an entryway shelf that keeps everyone’s important items at their fingertips. When evaluating products that can make a difference, remember that some of the best items are the ones customers can customize to fit their specific needs.

For instance, the Kōzō Small Pegboard Storage Set by EzyStorage is a wonderful way to organize kitchens, offices and children’s bedrooms, and its modular system allows users to create a set-up that works for them. Likewise, the dry-erase up·date!™ Silicone Weekly Planner by Three by Three adheres naturally to any smooth, non-porous surface and can be repositioned with ease.

Some products create calming environments both by the way they look and what they have to offer. Case in point: the TRINITY® EcoStorage®  Bamboo Laundry Station, which features natural bamboo, sleek styling and handy features like removable laundry bags and a sturdy surface for folding, sorting or storing laundry essentials.

And don’t forget items uniquely designed to tame the things we must transport to and from home on a regular basis – like Gleener’s S’wet Travel Laundry Bag for wet and dry gear – and The Commuter™, Wrap-It Storage’s oh-so-small but oh-so-helpful cord-wrangling solution.