The World’s Leading Home + Housewares Show

March 2–4, 2025 | McCormick Place | Chicago, IL

The World’s Leading Home + Housewares Show
March 2—4 | McCormick Place | Chicago, IL

IHA Market Watch: Comfort

The four-part IHA Market Watch 2021 video series explores the evolution of key lifestyle trends driving the home and housewares business this year… and beyond. .

Today’s episode looks at Comfort:

A global pandemic coupled with today’s societal uncertainties are leading consumers to crave comforting lifestyles.

Friends and family are missed. Anything that feels soothing is appealing. Decadence and indulgence are back in vogue. Even carbs and sweets are surging again because they make people content and satisfied.

This has revitalized the opportunity for new products that promise coziness; products that facilitate hearty cooking; and products that encourage more togetherness and human connectivity.

Watch the Video

Revealing Insights by the Market Watch
2021 Authors

Leana Salamah, vice president of marketing for IHA; Tom Mirabile, principal and founder of Springboard Futures and consumer trend analyst for IHA; and Joe Derochowski, vice president and home industry advisor for The NPD Group. Peter Giannetti of IHA moderates.

Each Market Watch 2021 episode includes a special showcase of new home and housewares innovations that demonstrate efforts by the industry to address key trends and serve evolving consumer needs and preferences.

Featured products for Comfort:


Submit a Comment

Your email address will not be published. Required fields are marked *