The World’s Leading Home + Housewares Show

March 2–4, 2025 | McCormick Place | Chicago, IL

The World’s Leading Home + Housewares Show
March 2—4 | McCormick Place | Chicago, IL

IHA Market Watch: Space

The four-part IHA Market Watch 2021 video series explores the evolution of key lifestyle trends driving the home and housewares business this year… and beyond.

Today’s episode looks at Space:

Before Covid, a strong “re-urbanization” trend found millennials and empty-nesters flocking to cities and embracing smaller living spaces in exchange for proximity to jobs, entertainment and nightlife.

Because of the pandemic, this trend has actually reversed, with consumers moving back to the suburbs and “ex-urbs” and toward larger living spaces.

This has been accompanied by the explosion in remote working and learning, which creates its own space challenges. Rooms in homes are now used for more than their primary purposes: They are classrooms, offices, exercise studios, entertainment centers and more.

Meanwhile, an increase in outdoor living is inviting safer interactions while also expanding available space. Products that help save space and help transform space are in high demand.

Watch the Video

Revealing Insights by the Market Watch
2021 Authors

Leana Salamah, vice president of marketing for IHA; Tom Mirabile, principal and founder of Springboard Futures and consumer trend analyst for IHA; and Joe Derochowski, vice president and home industry advisor for The NPD Group. Peter Giannetti of IHA moderates.

Each Market Watch 2021 episode includes a special showcase of new home and housewares innovations that demonstrate efforts by the industry to address key trends and serve evolving consumer needs and preferences.

Featured products for Space:


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