In uncertain times, it’s natural for consumers to gravitate to comforting colors or neutrals. But retailers looking to attract attention and win sales still should incorporate something unexpected, says Leatrice (Lee) Eiseman, executive director of the Pantone® Color Institute and director of the Eiseman Center for Color and Information Training.
In fact, unexpected color combinations are a highly effective way to inject feelings of freshness and joy.
Eiseman, a global color expert who studies and advises clients in a variety of industries from fashion and entertainment to art and beauty, says the home and housewares industry has an advantage in today’s economy. Because these products are less expensive than furniture, carpeting or curtains, they offer a “tempting sales point” and are “a more attainable way to offer sweet indulgences” for our homes.
It’s all about sparking an emotion, showing them new possibilities, and helping them reimagine what they have.
Unexpected Hues
Anyone who’s heard Eiseman speak at The Inspired Home Show knows that fashion trends are a good indicator of future home trends.
And right now, there’s plenty of unexpected cropping up in the fashion world. Eiseman says she’s been fascinated to see colors traditionally associated with certain seasons cropping up in different ones. For example, both terracotta and teal (typically considered fall colors) are trending for spring/summer fashions.
How A Color Makes People Feel
No matter the industry or time period, Eiseman always advises retailers to give extra thought to how a color makes shoppers feel. For most people, she says this “associational emotion” is often connected to nature.
Right now, pay special attention to colors that are joyful or uplifting, such as sunny yellows, sky blues (“Who doesn’t love a beautiful blue sky?” she asks), and any bright, vibrant hues. Greens also help us feel grounded since “green is Mother Nature’s most ubiquitous color.”
No Set Rules
At same time, Eiseman cautions retailers not to get hung up on one “hot” color or color rules that are too rigid. “Not everybody wants to decorate in same way,” she says. “We all have different expectations for how we want to live. We all have different memories.”
That’s especially important today as people might be holding on to things a little longer, whether out of financial necessity and/or comfort. It’s especially important for retailers to provide affordable price points and inspire shoppers with attainable ways to spark some newness in their homes.
Rooted in the Past, Focused on the Future
Eiseman predicts past eras will continue to be important influences on color selections, though again, retailers should continue to add unexpected colors and updates to the mix.
Nostalgia is a strong factor these days, as is demonstrated by the continued popularity of rose pinks. But you have to ask, “What can I do to give a little spark to (what’s been done before)?” says Lee, who shared a personal example of how she kept an old beloved floral quilt in her guestroom, but updated the rest of the room with unexpected elements like a contrasting throw and darker furniture.
Lee Eiseman will give a keynote address on color trends and unveil the Pantone View Home + Interiors 2027 forecast at The Inspired Home Show 2026. Attendees will also get to be the first to see home and housewares products in these trending hues at the Pantone ColorWatch Display.
For more stories like this, read INSPIRED., the official magazine of The Inspired Home Show.