The World’s Leading Home + Housewares Show
March 9–11, 2027 | McCormick Place | Chicago, IL
School is almost back in session—for an estimated 50 million U.S. schoolchildren in grades K-12 alone. This back-to-school time of year is a terrific opportunity for those in home and housewares to connect with shoppers.
Taking advantage of a timely tie-in is a solid strategy for retailers. It can help attract attention and spur purchases. It’s also a way to connect with current and potential customers and demonstrate your relevance.
Read any number of headlines, and you’ll see many consumers are hesitant to spend on non-essential items. But there’s also growing evidence that those same consumers are looking for little indulgences.
As Generation Z (anyone born 1997-2012) gains more purchasing power, it’s important to learn more about what this group of consumers value in products, brands and shopping experiences.
Calling wellness a trend is a bit of an understatement. “Movement” might be better, but “way of life” seems more appropriate.
For the second year in a row, consumers have deemed employee working conditions the aspect of responsibility they most consider when buying.