IHA Collaborates with QVC® and HSN® to Create Virtual Product Discovery Event for Members

ROSEMONT, IL (March 31, 2021)—The International Housewares Association has announced a collaboration with QVC and HSN to offer a virtual event bringing together IHA suppliers with QVC and HSN buyers. Called Connect QVC+HSN, the event will provide an opportunity for IHA members to pitch their new products to the two retailers, which together comprise one of the world’s largest video commerce platforms.

“IHA’s mission is to bring buyers and sellers together regardless of format, and we are excited to work with QVC and HSN to connect our supplier members with their buyers during this virtual event,” said Derek Miller, IHA president. “Until the industry can gather again in-person at The Inspired Home Show, this type of opportunity delivers the kind of new product and supplier discovery that retailers are craving right now.”

Connect QVC+HSN will be held April 27 and any paid-in-full IHA member may apply to participate. The deadline to submit an entry is April 9 and although there is no cost to apply, companies chosen by QVC and HSN will have 48 hours to pay the $500 participation fee or be removed from the schedule.

QVC and HSN are interested in meeting with new vendors in the following categories:

  • Cleaning (including all-natural cleaning solutions)
  • Cookware
  • Floorcare
  • Food Storage/Organization
  • Home Environment
  • Household Helpers
  • Kitchen Electrics
  • Kitchen Tools/Gadgets
  • Pet
  • Personal Care and Wellness (home spa prevention/recovery, self-care)
  • Sustainability
  • Table Linens
  • Tabletop

 

“We have consistently heard from suppliers that their primary challenge during this time is reaching retailers, who they might have otherwise been able to meet at trade shows and other in-person events,” said Adrienne Tiritilli, IHA vice president, trade show. “This kind of virtual event allows non-entrenched suppliers to pitch to, and possibly find synergy with, key retailers who are open to meeting new and unique suppliers.”

QVC and HSN have long traditions of launching and fostering the growth of some of today’s most successful brands through the power of live video storytelling, discovery-driven shopping experiences and loyal customer community-building. QVC and HSN—which reach more 90 million homes in the U.S. via broadcast channels and millions more via digital, social and streaming platforms—are unmatched as platforms to connect with large audiences of highly engaged shoppers and explain how a product solves a problem or fills a need.

More information on Connect QVC+HSN, as well as the application form, is available here.

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