Storytelling through branding, reinventing the retail experience and telling a company’s story in a changing media landscape are presentations that will focus on branding in the Inspiration Theater at The Inspired Home Show 2024, Sunday to Tuesday, March 17-19 at Chicago’s McCormick Place Complex.
Through 14 sessions over the course of the Show, the Inspiration Theater will explore such topics as omni-channel marketing strategies, supply chain insights; intellectual property law; merchandising best practices and global consumer and retail trends. Sessions are open to all Show attendees and exhibitors. The Inspiration Theater continues its commitment of bringing relevant, topical and actionable content to the Show at a time when the housewares industry wants and needs such information, direction and inspiration. With the Show’s consolidation to the North and South buildings, the theater is now located in Room S101a in the South Building.
Sessions begin each day at 9 a.m. and run until 4 p.m., with breaks at 10 a.m. and 1 p.m. for the Keynote sessions.
Three programs in the lineup focus on branding.
- Branding is Storytelling, Adrienne Weiss, Adrienne Weiss Corporation, Sunday, March 17, 3:10 p.m.— Branding is not a cute logo and a sharp looking website. Branding is storytelling. Brand guru Adrienne Weiss will walk through her vision of what a compelling brand story is and how to communicate it to customers. Retailers and suppliers who want to have an emotional connection to their customers, regardless of whether they are a B-to-B company or are talking directly to consumers, need to think about what they say, how they say it and where the opportunities are to create a lasting bond. Whether a company is a startup, a multinational, well-known brand or anything in between, everyone can benefit from Weiss’s lessons.
- Innovate, Elevate, Captivate: Reinventing the Retail Experience, Anne Kong, Wolfgang Gruschwitz, Scott Kohno, Henrik Peter Reisby Nielsen, gia expert jurors, Monday, March 18, 3:10 p.m. – As the housewares industry navigates through the changing tides of consumer behavior, technological advancements and market trends, it dissects the intricate ways in which retailers are embracing innovation. From augmented reality shopping experiences to AI-powered personalization, this presentation unveils the cutting-edge technologies that are reshaping the retail ecosystem. The concept of elevation goes beyond just products on shelves. The gia Expert Jurors will delve into how retailers are elevating their spaces, services and overall brand image to create an immersive and unforgettable customer journey. From sustainable practices to community engagement initiatives, discover how retailers are enhancing their impact on both individuals and the world around them.
- How to Tell Your Company Story in Media’s Changing Landscape, Emily Cappiello, Emily Jane Communications; Panelists: Susan Jardina, Jardina Communications; Kristyn Fuller, Field Marketing + Media; Erica Finamore, Real Simple; Nicole Papantoniou, Good Housekeeping. Tuesday, 11:10 a.m. – Has your company thought about investing in public relations or are they looking to create a better strategy? How will your brand cut through the clutter of SEO, affiliate marketing and the ever-changing media world to tell its story efficiently? What investments does a company have to make and what platforms should it be on? Emily Cappiello will lead a panel discussion about the shifting dynamic in media and what housewares suppliers need to do to secure quality placements for their brand. The panel will cover the basics of public relations and discuss how important meaningful relationships with members of the media are. Panelists include Susan
The Inspiration Theater lineup is available on the Show’s Full Schedule.
